Iyarkai

A Concept for Impact

Iyarkai is a concept app designed to simplify and encourage recycling for Indian users. Prioritizing an easy booking process, the app eliminates the need for customers to select recycling categories, focusing instead on measuring items by estimated weight. This practical approach ensures a seamless experience, making recycling accessible and motivating for everyone.

Why Iyarkai?

In India, the desire to recycle is often hindered by the lack of an organized system and overly complex requirements.

Iyarkai removes these barriers by focusing on:

• Ease of Use: A quick booking system to ensure everyone can recycle without second thoughts.
• Encouragement Through Rewards: Earn coins and unlock badges as you recycle, turning a good deed into a rewarding experience.
• Community Impact: See how your actions contribute to the bigger picture with detailed stats and achievements.

Iyarkai’s minimalistic and engaging design doesn’t just promote recycling; it makes it exciting and accessible for everyone. With Iyarkai, every small effort adds up to create a greener tomorrow.

From scheduling pickups to earning rewards, Iyarkai brings a seamless experience to encourage recycling in India. Here’s what the app offers at a glance:

Design System

Designing with Intent and Consistency

Iyarkai Homepage

Your Gateway to Sustainable Living

I wanted to create more than just a functional homepage — it’s about building an emotional connection and keeping users engaged with their recycling journey. The Iyarkai homepage provides a comprehensive overview of the user’s impact, upcoming challenges, and community rankings.

Every design detail was crafted to make these moments vivid and easy to access, helping users feel connected to their contributions and motivated to continue recycling.

Rewards System

Celebrate Every Effort

I designed the rewards page to transform environmental action into visible progress, using a combination of immediate feedback (coin tracking), achievable challenges, and a vibrant orange color scheme that makes sustainability feel energizing rather than overwhelming. While the app’s primary brand color is green to represent sustainability, I deliberately chose a warm orange palette for the rewards page to create a more personal and celebratory feel, psychologically separating the ‘work’ of recycling from the ‘reward’ experience, making achievements feel more special.

Community Leaderboard

Tailored for Your Neighborhood

I designed the leaderboard page to foster a sense of community and friendly competition among users, encouraging them to engage more actively in recycling efforts. The vibrant purple color scheme creates an energetic and motivating atmosphere, while the clear ranking system and progress indicators provide immediate feedback and recognition for users’ efforts. This feature allows users to see their rank within their neighborhood, making the competition more personal and relevant.

Profile

A Personalized Reflection of Impact

When designing the Iyarkai profile page, my focus was on making the user’s recycling journey as engaging and impactful as possible. My goal is to help users feel connected to their contributions and motivated to keep the planet green.

I used attractive visuals and clear metrics to highlight the tangible results of their recycling efforts, such as the amount of plastic kept out of the ocean and the water conserved. Achievements are prominently showcased to celebrate milestones and reinforce the positive impact on the environment. Additionally, the “Auto Monthly Pickup” setting provides an easy way for users to manage their recycling preferences directly from their profile, enhancing overall convenience and accessibility.

Effortless Pickups, Maximum Impact

Schedule your recycling pickups in just a few taps, ensuring your efforts make a difference seamlessly.

The design focuses on simplicity and usability, with clear tracking for pickup status on the homepage and an auto monthly pickup feature for convenience. The waste recycling slider adds an interactive element, helping users visualize their impact and encouraging sustainable habits, all while maintaining a clean and approachable interface.

Thank You

Working on this project has been a journey of growth and learning. One of the biggest takeaways for me was understanding how design tokens and the 4-point grid system can bring structure and consistency to a project. These tools allowed me to focus on crafting a cohesive experience, making the process more efficient and scalable across multiple screens.

Beyond the technical aspects, this project reinforced the power of simplicity in design. By prioritizing ease of use and practicality—like weight-based recycling instead of complex category selections—I learned how thoughtful design can bridge the gap between user needs and real-world challenges. It’s been a rewarding experience to see how small, intentional design decisions can make a big impact.