I Didn’t Start With the Plan. I Started With the Pause.
After college, I faced academic challenges that needed resolution. While most people focused solely on clearing their transcripts, I took a different approach — I enrolled in a UX design course alongside my academic commitments.
I wanted to create experiences that worked better, felt better, communicated better.
No one asked me to — but I couldn’t ignore that pull toward solving problems through design.
Eventually, I landed my first design role — and that’s when it hit me:
I couldn’t just abandon four years of foundational learning.
So I made a strategic decision: I stepped away from my initial role after 5 months to focus on completing my degree.
Then COVID happened.
Exams postponed. Universities closed. What should have been a straightforward process became a complex navigation of changing policies and delayed schedules.
But I stayed committed to the goal:
Complete what you started.
And I did.
Every paper. Every exam. Every academic requirement — cleared over the next year and a half while the world figured out how to function during a pandemic.
Curiosity, Psychology & the Unofficial PhD in People
After completing my degree, the job market didn’t exactly roll out the red carpet. But that wasn’t a pause — it was permission. I dove into books on psychology, behavioral economics, design theory, and human-centered research—anything that helped me understand how people really think, decide, and feel.
That learning shaped everything I do now.
Not just the designs, but the way I approach problems:
Slow down. Pay attention. Ask better questions.
This interdisciplinary approach became my secret weapon across different roles — from crafting mobile app interfaces to strategic growth consulting across industries like cybersecurity and education. Each experience taught me something different about how design thinking applies when you truly understand human behavior.
The results? Significant increases in user engagement, conversion rates, and business growth. But more importantly, I learned that great design happens when you decode the psychology behind user behavior, not just make things look pretty.
Sometimes, I Choose Unconventional Solutions (And That’s the Point)
Every now and then, I get this itch — the kind that says, “There’s got to be a more efficient way to solve this.”
Take this website, for example.
My requirements were specific:
- A budget-friendly hosting solution with full control
- Easy blog updates and project management
- Performance optimization without vendor limitations
Most designers would’ve chosen Framer or Webflow. Instead, I chose Astro, a developer-oriented static site generator.
The twist?
I don’t know how to code — at all.
What followed were sleep-deprived nights, AI-assisted troubleshooting, and systematic dives into technical documentation that made my head spin. I took a theme from @EFEELE and methodically modified it until it bent to my exact specifications.
Was it overkill? Maybe.
Was it worth it? Absolutely.
Because for me, purposeful functionality drives decision-making.
This site may require more technical wrestling upfront, but it delivers exactly what I need — speed, flexibility, and complete creative control at a fraction of traditional costs.
This approach reflects how I tackle all challenges: I’m willing to explore unconventional solutions when they deliver superior outcomes for the specific problem at hand.
Beyond the Work: Games, Silence & Chaotic Focus
When I’m not designing experiences or solving technical puzzles I barely understand, I’m probably:
- In an intense Overwatch 2 match
- Trying to win (or lose gracefully) in League of Legends
- Reading something totally unrelated to work — psychology, business strategy, or fiction
- Or doing… nothing at all
And I mean that literally. I believe in doing nothing — on purpose.
That’s how breakthrough insights find me. That’s how I reset my creative clarity.
This approach to intentional balance directly impacts my work: I bring both intense focus and fresh perspective to every challenge, whether I’m launching critical websites in record time or learning video editing skills overnight because a project demands it.
So, Who Am I Really?
I’m someone who learns obsessively, even if the subject doesn’t “belong” to me.
Someone who approaches challenges strategically, but thinks deeply about why solutions work.
Someone who doesn’t always follow the conventional playbook — but creates frameworks that deliver measurable results.
My journey from interface design to strategic growth consulting has taught me that great solutions often come from unexpected angles. Whether I’m designing medical inventory systems, creating campaigns that significantly boost conversions, or figuring out complex technical implementations through sheer determination, I focus on outcomes that create real business value.
I combine rigorous user research with behavioral insights, strategic use of emerging technologies, and hands-on execution. I’m still figuring it all out, but I’ve made peace with the unconventional path.
Thanks for reading this far.
Now let’s discuss how this curiosity-driven, results-focused approach can solve your biggest user experience challenges.