My approach is rooted in behavioral insights and conversion-driven design — helping businesses craft intuitive user journeys, compelling brand identities, and measurable growth that drives real results.
I've delivered measurable results that transform businesses and drive real growth
I design intuitive digital experiences by applying behavioral psychology and user research insights to create solutions that users love and businesses value
I develop strategic brand positioning and design systems that align with business goals, integrating modern technologies to drive engagement and conversions
I create responsive web and mobile designs, develop design systems, and enhance user experiences across diverse client portfolios and digital platforms
Discover the methodology that turns real problems into working solutions—simple, honest, and human-centered.
I showcase how strategic design, rooted in user research and behavioral insights, powers measurable growth and influential digital experiences. I thrive on transforming complex challenges into intuitive solutions, demonstrating my expertise across UX, brand strategy, and growth optimization to deliver tangible, impactful results.
A complete UX redesign of NagarHub V1, a platform connecting local buyers and sellers in Indian tier-2 cities.
A freelance design engagement that grew into a full-scale brand and campaign strategy for Himayam College, a new educational institution in Chennai. Over six months, I worked closely with the college’s leadership and admissions team to identify gaps in their communication, outreach, and brand presentation. What began as a poster design assignment evolved into a deep, systems-level engagement—where I led the creation of their visual identity, designed 30+ print and digital assets, structured content strategy for WhatsApp and web, edited founder-led campaign videos, and launched a scholarship microsite under intense time constraints.
Building user-centered solutions that deliver measurable results and meaningful impact.
UX Designer | Brand & Growth Strategist
Established core brand identity and optimized admissions journeys for a new educational institution, delivering exceptional growth results through strategic design and AI-powered efficiency.
UX Designer
Collaborated with in-house design teams to deliver strategic web and mobile designs for major clients including cybersecurity and procurement platforms, while creating high-impact collateral for Fortune 500 companies.
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